Archive | Damonza

You’ve got an idea for a book. Now what?

Author pic 300x239 You’ve got an idea for a book. Now what? You want to write a book? Join the club! How do you leave the ranks of “dreamer” and join those crazy alcoholics who call themselves “novelists”? Read on, my friend…

First, you have to start. Everyone has a different style of writing. Some people need to outline their novels, planning out every scenes and turn of the plot. Others fly by their seat of their pants, making them “pantsers”. Many times, it’s hard to know which you are until you start writing, but here are some tips on how to know which one you are.

Plotter vs. Pantser

Plotter: You want to know what you’re going to write before you sit down to write a scene

Pantser: You’re excited about the fact that you can sit down with a blank page and see what happens.

Plotter: You have a specific plan for where the characters are going.

Pantser: You have no idea what’s going to happen, and you’re okay with that. There is no wrong or right way! Stephen King is a pantser while Brandon Sanderson plans out his novels. Think about it: are you excited to see where your story will take you or do you look forward to crafting each chapter beforehand?

Don’t stop here!

The Snowflake Method of outlining:
How to Write a Book Now:
No Plot? No Problem! by Chris Baty:
How I Plot a Novel in 5 Steps:

Now that you’ve decided how to begin, there are a few essential elements of fiction that every writer needs to know how to handle:


Plot is basically what happens. Most plots follow the formula of inciting incident, rising action, climax, falling action, and resolution. Some writers will be turned off by the idea of following a formula, but I’m afraid that’s just how a story is told. Think of every movie you’ve seen, every book you’ve read — the majority of them follow a format that’s been followed for years. It’s what readers recognize as a story, and it’s what writers learn from writing novels.

Don’t stop here!

Writing the Six-Act Two Goal Novel:
Types of Literary Conflict:


Who are your characters? What do they want? What makes them who they are? There are a variety of character building exercises out there to help you flesh out your characters. Fill out surveys; interview your characters; have them interview each other; write down what they’d have in their wallets, purses closets, refrigerators, and medicine cabinets; figure out their favorite books, movies, and TV shows. They can be fascinating if you take the right steps. If not, then why would your readers find them interesting?

Don’t stop here!

Sheets and Charts from the F*** Yeah Character Development Tumblr:


Setting is where your story takes place, but it can be more than that, too. It can set the mood of a story. It can present its own challenges and conflict for the characters. Sometimes it can be a character in and of itself.

Don’t stop here!

30 Days of WorldBuilding (fantasy/scifi geared):
Building a Setting:

POV (Point of View)

First person: “I got a lot of strange looks as I walked down the street in my Big Bird costume.”

Third person: “Amy couldn’t believe she was seeing Justin Bieber get arrested.”

The rare second person: “You think you see your mom, but then you realize it’s your reflection and it ruins your day.”

Whose point of view you choose also factors in. Is the narrator the main character, or is it someone on the outside, like Nick in The Great Gatsby? Is there one point of view through the whole book, or do you change the point of view, like the multi-charactered saga Game of Thrones?

Don’t stop here!

Grammar Girl helps with 1st, 2nd, and 3rd person:
Writers’ Workshop:

The real key to writing a book? ACTUALLY WRITING IT.

BICHOK: Butt in chair, hands on keyboard. Write. Give yourself goals. Compete against yourself throughout the days. Write! Writing a book is one of the most exciting things you can do with your life. You won’t regret it. And as you keep writing, you’ll keep learning, and you’ll keep growing as a writer. It’s an amazing journey. And we haven’t even gotten to what happens after you write “The End.”

EBook cover designers – We can make your eBook stand out from the crowd

So, you’ve written the perfect eBook. Its perfect for your target audience, you’ve put a lot of work into it, and you’ve spent hours researching the right content and making sure it’s informative but interesting. You upload it to the publisher, and its ready to do. But it’s not selling! Why not? Here’s when you need to look for eBook cover designers.015 192x300 EBook cover designers – We can make your eBook stand out from the crowd

What can a good team of Ebook cover designers do for me?

In order for a good eBook to get noticed you absolutely must have a good cover. The old saying goes “never judge a book by its cover, but this is not the case when it comes to eBooks. The right eBook designer will be able to help your book stand out and get noticed in the first place. Most sales are visual, so before your buyer even gets to the content, they need to be attracted to the product in some other way, to make them read on.

A great team of eBook cover designers will produce a winning cover. Specialized eBook Cover Designers are more than capable of working through this stage of development and can produce an outstanding as well as recognisable cover. Your designer will know the material of the eBook and the genre and get your cover to match. Allowing them to set the mood and the characters that need to be built upon with just one impressive image. Bear in mind, your reader needs to know what to look forward to once they unlock the pages.


At, we specialise in making covers that are eye catching, vivid and portray the content of the eBook in an exciting and vibrant way. We’ll be sure to treat your book as carefully as you do, and our team of eBook cover designers will help you settle on the right choice for your eBook. So why wait? Your content is great, so get a cover to match and watch those sales figures soar!

eBook Cover Design – exactly what you need for your new creation

Many people write informative and exciting eBooks every day. It’s a much cheaper way to publish and with more and more books selling online in many different formats, it’s certainly a way to go to get your eBook on the best sellers list, especially if you are new, or only have a small budget for your publishing costs. Many people think that they can design their own eBook cover, but its been proven that the more professional the cover, the better sales your eBook will bring. So its time to start looking for a good eBook designer.042 200x300 eBook Cover Design – exactly what you need for your new creation

Why should I choose for my eBook design?

One of the many things that Damonza do to ensure your eBook cover designer knows your product, is to truly understand the content of the book before beginning the design. A generic design would be ok, but if you want to excite the reader into buying the eBook then you need to know what you’re trying to entice them into. Here at, we take care when designing your book cover in order to make sure we are in keeping with the content of the book, whilst providing a tantalising insight into its content, which will ensure your reader will be interested in buying.

What will a good EBook cover design do for my book?

Getting eBooks noticed online is difficult due to the vast array of competition. The easiest way to get an eBook noticed is by working with an experienced eBook cover designer. They can create an amazing eBook cover design that is outstanding and really suits your needs.’s EBook cover designers will have your eBook standing out from all the others and will effectively produce a high quality piece of work that is good enough for your eBook. With high levels of thought and an enthusiasm for what they do, they can give any eBook that dynamic feel. Your reader will choose if it were something they would be attracted to reading firstly by looking at the cover. So you have to get it right from the start! From a simple design to a commissioned product, our eBook cover designers work very closely with you to undertake the correct path for your eBook cover. Beat the completion out there and get your eBook downloaded and create a great buzz about your work.

Book Cover Designers – How to find the best for your book

There are a vast amount of benefits when you get an amazing front cover for your book, your work will stand out on the shelf of the bookstore. Have you considered the images used which are commonplace such as when romance novels go with the image of a handsome man or a pretty woman? This is enticing the readers into the passion that is written within the pages. The theme tends to be, the more skin that is shown on the image, the racier it is between the pages. Would you find these images on a true crime or educational book? Just imagine the confusion of your reader when they buy a book with a romantic cover, only to find a crime novel within the cover. Taking this into account, the knowledge of book cover designers is more important than just creating pictures. This is why finding the right one is so important.016 192x300 Book Cover Designers   How to find the best for your book

How can I choose the best book cover designers?

Book cover designers have a great wealth of knowledge in different fields of design. In order to choose the right one, you should think about the reputation of the team and how they have worked with authors in the past. At, all of our book cover designers are used to working with authors to incorporate their vision into the book covers they create. We work together with you to ensure that your book cover design reflects the nature of your book, and creates a good impression on the reader which makes them want to open your book and begin to read it.

Is it not just a case of recreating a scene from the book?

At, our book cover designers tend to find that just creating a scene for the cover of a book is not really a great idea. It tends to dilute the message of the whole book and when it comes to the cover of your book, you need to create a tangible emotion in order to make your readers feel the way the book is meant to make them feel. We have several ways of doing this, and our experienced team will create the cover that is right for your book as a whole.

Book cover designer – What can a designer do that I can’t?

You will know, if you are an avid reader, that no matter how you browse the selection of books on offer, whether its online or in your local bookstore, you will be attracted first to the perfect book by its cover. A good book cover designer can make your book stand out and entice the reader to look into it further buy reading the first chapter… which will surely have your book sold. Many people try and design their own book covers, but without the right experience in this field, more often than not they get it wrong, and this can affect your book sales to a great extent.007 192x300 Book cover designer   What can a designer do that I can’t?

So what is so different about a book cover designer?

Book cover designers have undergone training and have vast experience in their field. They understand what the reader wants to see, and what will attract them to your book. They know the design tricks to make something look exciting, and have researched thoroughly your target market, in order to best place your book as an attractive option when your target audience is looking for a book. Whether it is for eBook or print, the designer knows in terms of colours, styles and graphics what will ensure your book sales reflect the great content within your book. At, out designers know only too well how important the content of your book is, and we work hard to ensure that the message gets across to your readers, by making sure they do more than look at the cover and move on. An evocative cover can make the difference between picking up your book or the one next to it on the shelf, so it is of vital importance to get it right.


At, our book cover designers are vastly experienced and we will utilise the best book cover designer for your chosen field of interest, be it fiction, not fiction, horror, comedy or human interest. So why not get in touch today, and bring your book to life with our great team. Its what your book deserves.

Book cover design – How to get it right

Once you have written the perfect book, you need to go about getting published. Many authors fade into mediocrity even though they have really good content; by completely ignoring the importance of a great Book cover design. No matter how good your writing is, how gripping the story and how informative the information, no one is going to pick it up and read it if it doesn’t look exciting.066 187x300 Book cover design – How to get it right

So what can a good Book cover Design do

The right book cover can sell your book for you. One of the most important senses is the sense of sight and people are attracted to good-looking products. A good attractive book cover is essential in provoking the reader to want to buy the book you have written. A great book cover design can give a hint of the story within, and invite the reader to learn more by taking a look inside. A great first chapter plus a good book cover design equals great sales.

What makes a good book cover design?

One of the most important things to remember when you are looking for a good book cover design is to choose one that suits your content. If the book is a sad story, there’s not really much point in having a bold bright colour as the cover, as you will attract the wrong readers to your book, and they more than likely will not purchase your book once they’ve read the synopsis.  Similarly, if your book is exciting and action packed, you would not want a picture of a lonely person on the front. Making the right impression is imperative and if you get it right, you can dramatically increase sales of your book.

We at understand that your book is important, and we will help you to get your book cover design right. With our fantastic team of designers, we can ensure that your book will stand out from the crowd and help you to increase sales. Our friendly staff are only a call or a click away, so get in touch and let us help you turn your book into a best seller.

Write a great book, but leave the cover to a professional.

Update – November 2014: This article was written a year and a half ago, but it is all still relevant today. The team has now designed over 3000 covers, including those of New  York Times Bestselling Authors and top publishers. The comments below are all still true…

Since launching 18 months ago, I have designed well over 400 covers, researched many successful books and their covers in all genres, and generally kept up with trends in book cover design worldwide. Through the knowledge and experience I have gained over this time, I have realized that MANY indie authors are going about their covers the wrong way, and ultimately this is hurting their book sales.

Unfortunately, this is partly my fault.

The reason that I am (partly) to blame is that, as a paid service provider to my client (the author), I’ve been guilty of trying to give them what they ask for, instead of giving them what they need. It’s taken me a long time to figure this out, and I probably should have come to this realization earlier, but however amazing the author’s literary talents are, there’s a reason why they are writers and not designers. The skills involved in transforming words and sentences into story and imagination are formidable, skills I certainy don’t possess. But they don’t translate into creating a single image that will convince a potential reader to pick up your book or click on your cover.

It’s obvious how important an effective book cover is. It can literally make-or-break your book sales. According to Mark Coker, founder of Smashwords, a good cover is “…the visual embodiment of everything your book represents. Great covers, through their imagery alone, can communicate genre, topic, mood and setting. A great cover image makes a promise to the reader. It helps them recognize your book as one they’ll enjoy reading.”  In his free ebook, The Secrets to Ebook Publishing Success (terrible cover!), Coker describes how one author went from sales of five or six per day to over a hundred per day only through a change in her book cover. It was also a good book, but without a strong, convincing cover, nobody would ever know.

After designing hundreds of covers, in many different genres, I know what looks good, I know what works and I know what sells. Which leads me to express my plea to authors: You decide what goes on inside your book. Let me decide what goes on the cover.

One of the most common requests I get from  clients is to depict a particular scene from the book on the cover. It happens all the time, and is a good example of what doesn’t work on a book cover. The potential reader is glancing at your cover for maybe two seconds. TWO SECONDS! There could be an incredibly detailed scene on your cover that shows the protagonist running down the road after her lover in the rain of a downtown Chicago neighborhood, conveying a real sense of lost love, hope and anguish. But in TWO SECONDS nobody is going to see that. What they’re going to see is a tiny thumbnail smudge and a typical indie author mistake of trying to put too much information on the cover. That will turn potential readers away far more often than it will convince them to click on that image.

Unfortunately, there is still a perception that traditionally published authors write better books than self-published authors. Whether or not that is true isn’t relevant. Books that are perceived to be by indie authors don’t sell as well as those perceived to be by traditionally published authors. And the first indicator a potential reader gets on which camp this author falls into is through that thumbnail cover image. Traditional publishing houses will pay $3000-$5000 dollars for a book cover. And it shows in the cover – not through the complexity of the cover, but the simplicity of it. The key to a great cover is NOT through creating a key scene from the book, but through evoking an emotion or telling a story in the simplest way possible, so the reader can see it, understand it and act on it in those crucial two seconds.

These are examples of effective covers that sell. Some have sold millions of copies. How many of them have a specific scene or character on the cover?

50 shades darker 183x300 Write a great book, but leave the cover to a professional. ay109793019inferno dan br e1368478607238 200x300 Write a great book, but leave the cover to a professional. 200px BeforeIGoToSleep 186x300 Write a great book, but leave the cover to a professional.

HUNGER GAMES Suzanne Collins FalcoParisi 198x300 Write a great book, but leave the cover to a professional. game of thrones bookcover 196x300 Write a great book, but leave the cover to a professional. twilight book cover 200x300 Write a great book, but leave the cover to a professional.

Viewing my portfolio, you will see many covers that have scenes created on the cover. Those were designed based on the brief from the author. However, moving forward, I will be strongly recommending that authors do not have covers containing scenes from their book. I realize that may disappoint more than a few authors, and I’m pretty sure I will lose out on work because of this, but if I want my work to represent the best of cover design and ultimately translate into higher sales for the author, then it’s a decision I choose to stand by.

What makes an effective cover design?


Keep it simple. Always. Remember that a potential reader is looking at that cover for only two seconds  before deciding to click on it or not. Whatever the cover has to say needs to be conveyed in less time than that. A sign of an amateur cover (and by association, an amateur author) is a cover that is too busy.


Far more important than any image on the cover is legibility of the title. If you can’t read what it says at the smallest thumbnail size, it won’t get clicked on. In short, if the image interferes with the title, change the image.


The genre of the book needs to be conveyed in those same two seconds that the potential reader is viewing the image and reading the title. Certain genres are automatically represented by certain images, colors, fonts or styles. Stick with what works. A good cover designer will already know this.


This is the key ingredient for a great cover design that sells. This is what will convince a potential reader to click for more. The cover needs to convey an emotion quickly and simply, whether that emotion is love, lust, suspense, fear, etc.

Many cover designers will continue to create over-complicated covers that try to cram in too much, and this will cost the authors sales as they will be perceived as “amateur”. That is the unfortunate nature of a competitive marketplace, and unlikely to be remedied anytime soon. This will also continue to separate the self-published authors from the traditionally published authors, in terms of quality and sales.

Professional quality covers don’t have to cost thousands of dollars, but until authors let professional cover designers do what they do best, their decisions may cost them dearly in the long run. 



Authors Should Author, Designers Design

Authors are an intelligent and creative breed, weaving words into works of art that entertain and inspire. Most authors, however, are not artistically inclined in visual media. This is where things can get tricky when you are looking to self-publish a book. Not only does your cover design need to be stellar to market your work, but you need to understand how to use various computer programs to make your end product look professional. This can be a hefty task for someone who is unfamiliar with programs outside of a word processor.

In our media and technology-crazed society, many people have some modicum of knowledge in the design department. Everyone and their brother has a pirated (and usually outdated) version of Photoshop and knows how to bump up the contrast of a photo or crop it down to a desired size. But is this limited ability sufficient for laying out the only imagery that will accompany a book you’ve put so much effort into? Unless you’re the rare jack-of-all-creative-trades, your best bet is to work with someone who designs for a living, specifically someone who specializes in book and e-book layouts.

Many self-publishing services offer online design programs to help you set up a cover and formatting for your completed written work. While these can be useful for a particularly computer-savvy author, the output is typically very generic and doesn’t catch the eye. You must keep in mind that the cover is the first and only image a potential reader will see, even if you are only publishing your book digitally. If your title is illegible and the graphics don’t stand out against the thousands of other covers listed on a sales site, what would motivate a reader to click on your thumbnail?

Another problem that a professional designer can help you troubleshoot is formatting. If you’ve spent months writing your masterpiece, it would be awful to have a snag in the book’s formatting where pages are misaligned and the actual writing suffers for it. Professional book designers are aware of how to create various files that will translate to any format, whether it is an e-book or a final copy going to a printer.

Especially when dealing with print, the guidance of a pro can help you avoid dozens of common mistakes. Errors in pagination are not uncommon in self-published books, and this can be distracting to the reader and even make your completed book look excessively amateur. Do you know the difference between designing in CMYK and designing in RGB? CMYK is intended for print, RGB for digital. The subtle differences can drastically effect your final product, but a designer knows how to work with both and create a polished piece. Similarly, do you know how to efficiently use print templates and bleeds? If you can’t confidently answer “yes” to these questions, you should seek the services of a professional so that your book’s appearance doesn’t suffer.

In the end, the most important role you play as the author of your book is just that: authoring your book. Leave the aesthetics to someone who is trained and experienced in creating visual art so that your written art can stand out on its own. Not only will it alleviate unneeded stress, it will give you a professional-looking product that is beautiful and thus more marketable than one created on the fly.

A Handy Guide to Book Cover Font Selection

fonts 150x150 A Handy Guide to Book Cover Font SelectionChoosing the right font can easily make or break a design. Whether you’re designing a movie poster, a billboard or a book cover, the right font is absolutely key. Some poor font choices are so obvious that they can make you cringe. Some mistakes, however, are considerably more subtle. Many authors don’t realize what a big impact the font of their book title and name can have on the overall presentation of your writing. This is why it is imperative that you look at all of your options for fonts and make a decision that you can be confident in.

To Serif or Not to Serif

These are the two primary categories for fonts. Serif fonts are those like Times New Roman, Garamond and Georgia. Serif fonts have little tags at the end of the lines on each character. These fonts are typically used for larger texts (such as the content of a novel or a newspaper article) or to convey formality. Sans-serif fonts, as the name suggests, do not have these little tags and are generally cleaner looking. Common examples of sans fonts are Arial, Helvetica, and the dreaded Comic Sans. Sans-serif fonts are popular for titling and web content because of their readability. Ultimately, the choice is up to you, as both types of fonts can be used elegantly and efficiently.

Novelty Fonts

There are thousands upon thousands of novelty fonts out there, and very few of them will look good on the cover of your book. Novelty fonts come in a broad spectrum of styles and varying levels of silliness, from handwriting and 3-D fonts to the blood-dripping Head Injuries or the debaucherous Group Sex font that depicts stick figures in various letter-shaped sexual positions. Use these fonts sparingly, as they can be overwhelming and detract from the overall tone your cover is trying to convey. If you’ve found a novelty font that you really think suits your book, talk to your designer. They can use elements of the font that you like while keeping the rest of it fairly uniform, increasing legibility.

Font Licensing

When choosing fonts for designs of any kind, people like to search the web. There are dozens of free font websites available that have plenty of usable content. When browsing through these fonts, you must remember that these are another artist’s creation and you have to use them respectfully. Free font websites will have a description of the license for each font. Most of these fonts are not free for commercial use even though they are free for personal use. In these cases, there is usually a way to e-mail the designer or pay a “commercial use” fee to acquire the rights to use the font you’ve chosen. If you’re working with a designer, you don’t need to worry about the licensing, as all professionals already have the licenses for fonts that they use on hand.

Combining Fonts

Most book covers have two distinct lines of text: the book’s title and the author’s name. In a lot of cases, these two lines will be in different font faces. This means that not only do you have to stress yourself out about choosing the right fonts, you have to lose sleep over whether or not those two fonts will work together. Each element in a design needs to compliment the others, and fonts are no different. This is where a professional designer’s advice comes in very handy, but a general rule of thumb is to avoid using two different serif fonts in one design. You should also choose fonts that are not too similar. If you use two fonts that are very close in appearance, they will make each other appear warped or stretched because of the subtle differences.

The thousands of font choices available can seem overwhelming at first, but it’s not an impossible task to pick one (or two). Working with a professional will help to alleviate the burden. Designers have giant font libraries and an eye that is trained to select them, so they can offer you hand-picked options instead of letting you waste time browsing through thousands of fonts. When you’ve found some options you like, type out your book’s title and your name in each font so that you can see how it will work for your particular project. If all else fails, type out the name of a book you hate. If you still like the font afterwards, it’s meant to be.

5 Tips for Choosing Images for Your Book Cover

Choosing a photograph or illustration for your book’s cover can obviously be a daunting task. No matter how imaginative writers can be, visual imagination is not always included. For many authors, the fact that an entire novel requires only one picture to illustrate it is a blessing. The problem is that you still need to come up with that one picture — and it needs to be a good one. Because it’s just one picture. One. The following are a few guidelines to help you formulate and execute a concept for your cover’s imagery.

1. Solidify Your Ideas

Is your book about the plight of a young waitress trying to make it in the cut-throat world of fine dining while juggling her love life? If so, an illustration of a moving truck is probably not your best option for a cover graphic. Think of elements from your story that would fit well in a background image. For the story of our struggling server, a photograph of an abandoned apron could be complimented by a matchbook with a suitor’s phone number scribbled in it. Focus on items or scenes that suggest your subject matter. If you’ve hit a roadblock for image ideas, consult with a designer. The pros handle images for a living and simply leave the words to you.

2. Be Aware of Legal Issues

You may be thrilled when you use Google Image Search to locate that perfect photo for your cover, but beware — licensing issues will probably prevent you from using it. You will need to find the copyright owner (usually the photographer) and acquire written permission to use the image. Some photographers will be happy you’re using their work, some will ask you to pay a fee, and a few will flat-out refuse to let you use their work. In some cases, you may not be able to track down the copyright holder at all. Be prepared for this scenario and have a back up plan. The last thing you want is to have your book ready to go to press, only to be held up by a legal battle over an image.

3. Browse Stock Photo Websites

If you’re really lacking in inspiration for your cover, there are hundreds of stock photo websites that have plenty of imagery available. Search for words that have something to do with your story and see what pops up. You may just find yourself flooded with ideas after seeing what the internet thinks! In the best case scenario, you may even find an image that you want to use for your cover. Stock photo websites sell conditional and exclusive licenses for every image on the site, so securing rights to use one will be a breeze. If you’ve chosen a designer to work with, talk to him or her about using stock photos. They can help you through the licensing process and anything else that gets complicated.

4. Take Your Own Photographs

If you’re looking for something with a little more of a personal touch, try to create your own image. Even cell phones these days have high resolution cameras that can take brilliant photos. There are also thousands of apps that can help you add filters and effects to the photo you’ve taken. When choosing to go this route, however, you must make sure that your photos are being taken in (and staying in) high resolution formats, otherwise they won’t be printable. If you have a photograph that you would like to use but you’re not sure if it will work, show it to your designer. Designers can apply filters and alter photos so that they look great on a book cover.

5. Work With a Professional Designer

No matter how you end up finding and selecting the images for the cover of your book, it is advisable to work with a professional designer to put everything together. They can help you choose fonts and colors that will compliment the imagery you’ve chosen and can even adjust the images you have to better suit a book cover.

If you’re really at a loss for a cover concept, a designer can also help you get those ideas together into a cohesive presentation. You’re the author; no one expects you to be a graphic designer, as well. Working with a professional can help relieve a lot of the stress that comes along with tackling this project.